meet our

history

Louré is based on the safety, purity, gentleness and efficacy of our formulas created with natural ingredients in conjunction with ingredients that come from science and nature.

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Hi, I'm Paul Estes.

I decided to create Louré because I never found products that were kind enough to my skin and with which I would get visible results using them, so I decided to create them.

Louré comes from Lourdes, my mom. I was inspired by her because she was the first person to see my skin, and our promise is to take care of your skin as delicate as that of a mother.

This is how you will find in Louré a care that does work, that through biotechnology and the perfect harmony between nature and science, we bring more and better benefits to your skin.

We have spent years testing, developing and perfecting our formulas.

We are passionate about our customers, so we take care of each of our formulations, that's why we created The Dark List with all the ingredients you will never find in our products, in addition to being a vegan and cruelty-free brand.

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SMART CARE FOR YOUR SKIN.